Cars in Paraguay 2023

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The car market in Paraguay is an important part of the country’s economy and has experienced significant growth in recent years. One of the main reasons for the growth of the car market in Paraguay is the increasing purchasing power of the population. In recent years, the country has experienced economic growth that has resulted in more people being able to afford their own cars.

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Change at the top of the most popular cars in Paraguay

If you want to buy a new car in Paraguay, it is important to know which are the best-selling brands in the country. According to import data through August 2022, the leading brands in the Paraguayan market are

  • Chevrolet
  • Toyota
  • Volkswagen
  • Kia
  • Hyundai.

This is remarkable, as Kia was the #1 best-selling brand in the country for 10+ consecutive years from 2008 to 2021. The departure of the Kia Picanto, one of the best-selling cars in Paraguay in recent years, was one of the main factors that affected the Korean brand’s sales.

Chevrolet, on the other hand, consolidated its position in the Paraguayan market with the Tracker, which became the best-selling SUV in the country. Toyota, on the other hand, continues to have a strong presence with models such as the Hilux and Corolla.

What can we expect for 2023 in terms of the best-selling car brands in Paraguay? Volkswagen will suffer a significant decline due to the exit of the Gol. Meanwhile, Chevrolet and Toyota will continue to fight for the first place, and Kia and Hyundai will fight for the third place.

Buy a new car or a used car?


Manufacturer’s Warranty: New cars usually come with a manufacturer’s warranty that can cover repairs and maintenance for a certain period of time. Typically, in Paraguay, this is 5 years or 100,000 km.

Customized equipment: when buying a new car, the vehicle can be selected with the desired equipment and the best features.

No nasty surprises: With a new car you know the entire history of the car, the maintenance is clear and there are no previous owners.

Financing: car dealerships often offer attractive financing plans for new car purchases.


Higher price: the cost of cars with zero miles is usually much higher than used cars.

Loss of value: By the time you leave the dealership and have driven the first 100 km, the car has already lost significant value.


Basically you can say that in Paraguay it makes a lot of sense to buy a new car. In the car market in Paraguay used cars are much more expensive than in Europe/US. What you can get in DE for 2.000 Euros, you can’t get here for less than 6.000 Euros. Then still in far worse condition, since the Paraguayan is not interested as a rule in a correct service of its car. It is driven so long without service and repairs until something really big has to be done – then the car is sold.

The car is superficially pimped up and a naive buyer (which is then preferably you) is sought to buy the vehicle. If the gem literally falls apart after 2 days, you usually have no chance of getting your money back.

What else you should consider when choosing a vehicle:

  • The roads in Paraguay are not particularly good. Potholes and speed bumps are to be expected at any time.
  • There are few roads where you can or want to drive more than 120 km/h.
  • When it rains, many roads in Asunción can turn into a river.
  • It is quite reasonable if your car is rather not lowered.

The market for used cars in Paraguay

Although the market for new vehicles in Paraguay is growing, the used car market remains an important part of the car market. Many people in Paraguay choose to buy a used car because they cannot afford a new vehicle or because they feel that used cars offer better value for money.

The car market in Paraguay is also influenced by various legal regulations. The country has strict customs and tax laws that regulate and tax the import of vehicles. Buying and selling of cars in Paraguay is regulated by the National Directorate of Transportation (DINATRAN).

Probably the largest selection of used vehicles can be found here:

2 thoughts on “Cars in Paraguay 2023

  1. Dear ParaguayProfis,

    I am interested in buying an used but in good condition & of course affordable car on installments.
    I would like to know if you have such facilities available.
    Thanks & regards.

    1. In Paraguay used cars are sold for cash in most cases.
      If something was offered in “cuotas” you can expect to pay 100% extra (double the price) for a 24 monthly installments plan.

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