In 2025, Paraguay reports the highest tourism growth rate in South America.
According to recent data from UN Tourism, international arrivals increased by 53% in the first quarter compared to the same period last year—outpacing Brazil, Chile, and Colombia. Paraguay is increasingly gaining visibility and attracting attention on the global tourism map.
Q1 2025 – Growth Comparison
| Rank | Country | Growth Q1 2025 |
| 1 | Paraguay | +53% |
| 2 | Brazil | +48% |
| 3 | Chile | +48% |
| 4 | Vietnam | +30% |
Source: UN Tourism 2025 via international media reports
Why Is Paraguay’s Tourism Growing So Rapidly?
1. New attention for a lesser-known destination
Paraguay has long been one of South America’s least visited countries. But that is now an advantage: modern travelers are increasingly seeking off-the-beaten-path destinations with nature, authenticity, and space.
2. Events and infrastructure improvements
Major international events (like the 2025 Junior Pan American Games), new concerts, and expanded air routes (e.g., Air Europa, Paranair, LATAM) make Paraguay more accessible and appealing.
3. Government strategy and long-term vision
The Ministry of Tourism has promoted Paraguay through targeted campaigns, international partnerships, and support for sustainable infrastructure. The result: more visibility without overexposure.
4. A variety of experiences in a compact country
From the Jesuit Missions in the south, to the Gran Chaco wilderness, the Saltos del Monday waterfalls, historic towns like Encarnación, or the vibrant capital Asunción – Paraguay offers diverse and authentic experiences within short travel distances.
Global Context
While global tourism is rebounding at about +5% worldwide, Paraguay’s growth of +53% stands out. It is also being recognized in lists like Best in Travel 2025, underlining its emerging reputation as a sustainable and original destination.
Conclusion: A New Player in International Tourism
Paraguay has spent years building up its tourism identity. Now, it’s reaping the rewards. While other destinations face overcrowding or rising costs, Paraguay presents a safe, affordable, and honest alternative.